The Editors Guild of India, an industry body representing senior media editors across the country, has declared the issue of “paid news” as its focal agenda for 2010.

It has declared the issue of paid news – or advertisements disguised as news – as its focal agendum for 2010. The guild, in its annual general meeting held in Tuesday in Delhi, announced the setting up of an ethics committee that will draft a code of conduct on the issue.

Besides setting up a four-member Ethics Committee, which will be headed by Mr. Ninan, the Guild also decided to approach the Election Commission to suggest reforms in the election laws, as “paid news” was being used by political parties to circumvent the strict limits on poll expenditure. The other members of the committee are: columnist B. G. Varghese; Editor of Mainstream, Sumit Chakravarty; and Editor of Manushi, Madhu Kishwar.

In the coming months, the Guild plans to work with other media organisations to sensitise the media and civil society – including political parties and the Election Commission – on the need to eliminate this “unacceptable practice.” Announcing its plans to unveil an initiative to encourage transparency regarding “paid news” and “private treaties,” the Guild urged all stakeholders to join this endeavour to push for a clean and transparent media.

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