Tata DOCOMO, the GSM brand of Tata Teleservices, has announced the launch of a new value added service by the name of My Song.

This service would be available to both Prepaid and Postpaid subscribers of TATA DOCOMO and is considered as the reversal of Mobile Ringtone service.

In this Reversal Ring-Tone Service, Instead of listening to the normal ring-tone or to the caller tune set by user, TaTa Docomo Subscriber can listen to the Ringtone of their own choice.

Gurinder Singh Sandhu, head marketing, Tata Docomo, said in a press statement, “When you make a call, you usually have to listen to someone’s caller tune which might not be your taste. This launch is a breakthrough that adds an entertainment value and relevance to the task of waiting for a call to be answered.”

Subscribers can select from different genres which include bollywood hits, regional, international, classical and funny tunes. They can set up to three different songs for calling different people. Users and will be charged 2 paise per second to access the service, while the subscription charges will be Rs 15 for a period of 30 days and an additional Rs 10 per song download for both post paid and pre paid subscribers.

The fire and Smoking incidents in Tata’s NANO now seems like a never ending story. After few incidents of fire and smoke in NANO last year, a brand new NANO catches fire on the first day.

The incident happened in Mumbai with Satish Sawant, software employee who himself gifted a NANO on his birthday last saturday.

Savant told – ” After 45 minutes we took the car delivery from showroom, The car caught fire”

Savant bought the LX model of NANO, which is the most expensive model of NANO , cost around 2.9 Lakhs.

Savant told ““Minutes later, she forced me stop the car on the highway and get the vehicle checked. As we got off the car, we saw smoke from the engine. A good samaritan helped my wife and son get off the car. As we got off the car, it was engulfed by fire,”

The spokesman of Tata said ” “The earlier cases of smoke and fire were due to a faulty switch in the car’s steering column for which we have comprehensively checked all the Nano cars that are on road”

Company also said ” This is a unique case and does not mean there are any technical faults in the car and company is not planning to launch an another round of precautionary checks of all NANO cars of this batch”

Nevertheless, Tata Motor sent a letter to Savant saying ‘inconvenience is regretted’ and they have offered to reimburse the entire amount or give a brand new car

Tata Motors today announced that they would deliver all outstanding bookings on current prices despite of rise in cost of raw materials and manufacturing costs.

According to Managing Director of Tata Motors ” We would execute all the orders committed and with in the scheduled deadlines”

Tata Motors had selected around 1.55 lakh customers from total of more than 2 lakh applications in June 2009 for Its Cheapest Car NANO. Out of 1.56 lakh , only 13,000 cars had been delivered till November 2009.

According to Prakash Telang manager on Tata Motors ” Company would increase the price only on the next batch of delivery after completion of 1.56 lakh committed orders”.

According to Company they would deliver 1 lakh cars by March 2010 and remaining 56,000 cars during the next phase of production.

Nano is Being manufactured in its Pantnagar plant in Uttaranchal, which has an annual capacity of 50,000 units. The other Production plant in Sanand,  Gujarat would be ready by next year and would be having production capacity 3.5 lakh units a year.

PTI