India’s Biggest travel portal Yatra.com signed a strategic deal with Yahoo India.

According to this Strategic Deal, Yahoo India would promote Yatra.com as recommended travel website on its homepage. In addition to the dedicated link to Yatra.com from Yahoo India Homepage , Yahoo will also advertise Yatra.com on its , Finance and News sections and feature it as the Knowledge Partner on Yahoo! Answers for Travel category.

This is the biggest deal signed by Yatra.com after June, 2009 when Yatra.com signed an deal in IRCTC to offer train bookings on is travel portal.

According to the CEO of Yatra.com Dhruv Shringi “Partnering with a leading site like Yahoo! India is a logical choice for Yatra.com. Through this association,Yatra.com will benefit from the strong reach of Yahoo! in India”.

Yahoo! India, Managing Director, Arun Tadanki, said, “Our advertising partnership with Yatra.Com leverages various properties of Yahoo! India to provide strong visibility to this travel portal.”

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