Search Engine Giant Google Efforts to acquire yelp went in vain when Yelp CEO Jeremy Stoppleman backed off at the last moment and declined 500 Million offer from Google.

Earlier, Both Parties were ready for Deal and were working on final details for acquisition. This acquisition was very Important for Google and Google was going to use data of Yelp for building out its own directory of yellow pages and using it to improve Google maps and local business Search Results.

Those who are not aware, Yelp is the Largest local business Directory available on Web.As in November 2009, Yelp had more than 26 million people visitors and Yelpers have written over 8 million local reviews with over 85 per cent of them rating a business 3 stars or higher.

According to Techcrunch, Yelp have received much better offer from an another company due to which Yelp had said No to Google

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